You don't. The Rules are separate because they are really a separate piece of your tournament, in the same way your chips configuration or your blinds schedule is separate. The "rules tokens" that you insert into the layout only reference the rules you've created on the Rules tab.
If there was a token that showed your blinds schedule (maybe there should be...), the token would only reference the schedule, but the schedule itself would remain a separate part of the tournament, which you could modify, load, and save independently from the layout. You wouldn't want the blinds schedule itself to become part of the layout. In the same way, the rules are separate, and are modified, loaded, and saved independently from the layout.